Individual Details

Graduated from Harvard School of Business in 1925. In 1937 he married Adelaide Fortune, daughter of Dr. Mrs. A. F. Fortune of Greensboro, NC Had 5 children. The marriage date given here seems to "off" by a year or so.

7 Sep 1925. The SS Laconia arrived in New York City, having sailed from Liverpool, England on the 29th of August. Howard and William H. Holderness were passengers. Howard, age 23, born 2 Nov 1902, Tarboro, NC. William, age 21, born 1 July 1904, Tarboro. Gave their US address as "Tarboro, NC".

In the 1930 Census, Howard, William & Thomas were all living in town in Greensboro, boarding with Charles W. Angler and his wife Josephine. Howard and Thomas were both selling life insurance; William was a lawyer.
1930 Census. Greensboro, Guilford, NC, Hh 232
Charles W. Angle, 33, married at age 22, Contractor, Construction
Josephine, wife, 33, married at 22
T. G. Swentson, Servant, 28, Butler, Private home
Howard Holderness, Lodger, 28, Clerk, Life insurance
T. T. Holderness, Lodger, 23, Clerk, Life insurance
W. H. Holderness, Lodger, 25, Attorney, Law

1933 Greensboro City Directory
Holderness, Howard H. Treas Jefferson Standard Life Inc Co. residence, 700 Country Club dr
Holderness, T. Thurston. clk, Jefferson Standard Life Ins Co. r-700 Country Club dr
Holderness, Wm H. (Brooks, Parker & Holderness) r-700 Country Club dr

16 Feb 1942 World War II Draft Registration
Howard Holderness had no middle name - he lived at 2000 Granville Road in Greensboro. He was 39, born 2 Nov 1902 in Tarboro, NC. Adelaide Fortune Holderness of the same address would always know his address. He was employed by Jefferson Standard Life Ins Co, Greensboro.
Howard was 5' 8 1/2' tall, 168 lbs. Had blue eyes, brown hair.

1946 Greensboro NC City Directory
Holderenss, Howard (Adelaide F) Pres-treas Holderness & Co. home: 2000 Granville Rd
Holderness, T. T. v-pres-sec Holderness & Co residence: 900 N. Elm
Holderness, Wm H. (Martha: Brooks, McLendon, Brim & Holderness) home: 500 County Club Dr.

1950 Census. Greensboro, Guilford Co, NC, Hh 65
Howard Holderness, 47, Investment Advisor, Investment Company
Adelaide F., wife, 37
Adelaide L., dau, 13
Howard Jr., son, 10
Alexandra F., dau, 9
Richard, son, 4
Pamela L., dau, 1
Ronelva McAdoo, maid, Negro, 33, b. NC, servant, private home

1958 Greensboro City Directory.
Holderness, A. Lucinda, studt, r - 2000 Granville Rd
Holderness & Co Thos T. Holderness, pres-treas. Wm H. Holderness v-pres-sect. invs. 101 N. Elm
Holderness Howard (Adelaide F) Pres Jefferson Standard Life Insurance Co. 101 N. Elm
Holderness, Howard Jr studt r- 2000 Granville rd
Holderness, Jane H. studt r - 500 County Club dr
Holderness, Sandara A. studt r - 2000 Granville rd [Alexandria, I think]
Holderness, Thos T (Dorothy H) pres-treas Holderness & Co; v-pres-sect Howell Auto Finance Inc. home - 2013 St. Andrews rd
Holderness, Wm H (Brent W) lwyr 440 W. Market; v-pres-sect Holderness & Co. sec Starmount Co Inc and Friendly Center Inc home - 500 Country Club dr
Holderness, Wm H. Jr. USAF r - 500 Country Club dr

15 Nov 1959. Howard Holderness of 2000 Granville Rd, Greensboro, NC arrived in New York on Flight 2117 PAA from Paris. Born 2 Nov 1902, Tarboro, NC. Visa issued, Washington, DC.

Atlanta Journal-Constitution, The (GA) - May 9, 1992
Deceased Name: Mr. Howard Holderness
Insurance titan
Greensboro, N.C. - Mr. Howard Holderness, 89, the insurance titan who put Jefferson-Pilot and Greensboro on the map in the 1950's, died Thursday after a long illness. Mr. Holderness, former president of Jefferson-Pilot, died at Moses Cone Extended Care Center. The funeral will be at 2 p.m. today at First Presbyterian Church.

The Charlotte Observer, Charlotte NC, 9 May 1992, Saturday, p.28
Insurance exec Howard HoldernessDies
Tarboro native led Jefferson-Pilot to national reputation
GREENSBORO - Howard Holderness, the insurance titan who helped put Jefferson-Pilot and Greensboro on the map in the 1950's, died Thursday after a long illness. He was 89.
Mr. Holderness, former president of Jefferson-Pilot, died at Moses Cone Extended Care Center. The funeral will be at 2 pm today at First Presbyterian Church.
"He was a tremendously human person," said Charles Myers Jr., former Burlington Industries president and a longtime friend, "He stood for the right things."
The Tarboro native's achievements began with graduation from August Military Academy; UNC-Chapel Hill in 1923 as a Phi Beta Kappa student; and from the Harvard School of Business Administration in 1925.
He joined the firm then known as Jefferson Standard out of Harvard and spent his first six years in the mortgage department. He was named manager of the real estate department in 1931 and in 1932 was elected treasurer. In 1945, after 13 years as vice president, treasurer, and member of the board of directors, he resigned to organize the firm of Holderness and Company Investments with his brother, T. T. Holderness.
In 1950, Mr. Holderness returned to Jefferson Standard as its president, replacing Ralph Price. He served until 1967, when he was elected chairman of the board. After 37 years with Jefferson Standard, Mr. Holderness retired as an active officer of the company but remained chairman of the board and a member of the finance and executive committees.
He is survived by his wife, Adelaide Fortune Holderness; daughters, Lucinda Wilcox of Chapel Hill, Sandra Davis of Raleigh and Pamela Hassenfelt of Greensboro; sons, Dr. Howard Holderness and Richard Holderness of Greesboro; sister, Lee Davis of Richmond; and 24 grandchildren.

Buried Forest Lawn Cemetery, Greensboro, Guilford co, NC.

Birth	2 Nov 1902	Tarboro, Edgecombe County, North Carolina
Marriage	4 Apr 1936	Greensboro, Guilford County, North Carolina - Adelaide Lucinda Fortune
Death	7 May 1992	Greensboro, Guilford County, North Carolina

Spouse	Adelaide Lucinda Fortune (1913 - 2013)
Child	Adelaide Lucinda Holderness (1937 - 2013)
Child	Living
Child	Living
Child	Living
Child	Living

Father	George Allan Holderness (1867 - 1947)
Mother	Harriet Howard (1871 - 1954)
Sibling	Adm. George Allan Holderness Jr. (1900 - 1987)
Sibling	William Henry Holderness (1904 - 1965)
Sibling	Thomas Thurston "Turk" Holderness (1906 - 1988)
Sibling	Haywood Dail Holderness (1909 - 1989)
Sibling	Anna Stamps Holderness (1909 - 1987)
Sibling	Harriett Howard "Pat" Holderness (1911 - 2006)